5 Easy Ways to Maximise Your Paddl Job Campaign

July 05, 2016
By Robelen Bajar

Writer’s block is a condition not to be taken lightly.

Like any piece of external communication, writing a job ad should represent your brand and give readers a taste of what your company is all about. Get this wrong and you may end up with someone who may not be the best fit for your company’s needs or culture.

Here are our top tips for getting the most out of your Paddl Campaigns and making sure you attract the best in your field.


1. Give your language repertoire an update.

Emotions feed off each other so convey the right attitude with the right words and you’ll be much closer to finding your dream candidate. Not sure how to update your vocabulary without sounding like a thesaurus? Here’s 30 exciting words to describe someone.

Before: We’re looking for a new marketing assistant to help us with day-to-day tasks.

After: We’re looking for an ambitious marketing go-getter to help our team excel in a diverse range of tasks.

2. Get creative with your titles.

One thing that young professionals crave the most is responsibility. Giving your role an exciting and official title can help to convey the opportunity on offer, as well as give the applicant an idea of what they’ll be in charge of. This is also another chance to get creative and show off your brand too — check out these quirky job titles for a bit of inspiration.

Before: Receptionist.

After: Director of First Impressions and Keeper of Keys.

3. Know the difference between Knockout Questions and Optional Questions.

Remember, Knockout Questions are questions Students must answer correctly to proceed with the application, whereas Optional Questions let the Student continue no matter what their answer is. Need someone to fill a particular shift on set days? Great! Add it as one of your Knockout Questions. Have a preference for people who enjoy the outdoors? Put it under the Optional Question section.

Knockout Question: Are you available to work Tuesday and Thursday nights?

Optional Question: Do you have an affinity for woodland creatures?


4. Consider your question wording.

Unfortunately we’ve found that tall poppy syndrome is alive and well amongst Australian youngins. While we’re trying to get Students to be more aware and confident of their skill sets, sometimes having the right wording of the question can make all the difference. We’ve found shifting the focus from being a jet at something to having experience with something is enough to increase your applicant pool significantly.

Before: Are you proficient with Adobe Creative Suite software?

After: Do you have experience using Adobe Creative Suite software?

5. Include the next steps.

We’re well and truly in the age of information immediacy, which means that often we are impatient with processes that are a bit slower (like hiring). Giving information about what will happen once an application is submitted is a good way to mitigate any confusion about your process and keep Students happy in the waiting period.

Before: Send us a message including why you think you’re a good fit.

After: Send us a message including why you think you’re a good fit and your contact details. We’ll be in touch within a few weeks to organise a phone interview if you’re successful.

Hopefully these tips will help you boost the performance of your Paddl job ad. If you don’t currently have a job listed, just head over to Paddl to post one today. And, as always, if you need any more help the friendly Paddl Crew is only a few clicks away.