62 Paddlrs Pitch at the ABC Innovation Challenge

January 24, 2018
By Robelen Bajar

On Friday, December 1st 2017, 62 students and graduates from universities and TAFEs in New South Wales, Victoria and the Australian Capital Territory competed in the Paddl Games ABC Scratch Space Challenge, a career experience project for the Australian Broadcasting Corporation.

This half day event surfaced digital ideas and solutions to solve a real commercial challenge for the ABC: to drive its future growth through digital technologies.

Highlights

  • 62 participants from 13 educators including 11 universities, one TAFE and one college (NSW, VIC, ACT)

  • Participant qualifications includce Certificate IV, Diploma, Bachelor, Masters and PhDs

  • 10 ideas developed and pitched in under five hours

  • Concepts presented included short form content, social sharing, apps, a festival, live streaming, crowd sourced content

  • Scratch Space Special Guest: Tom Tilley, host of Hack, triple j

 

And the winners are…

1st Place: Team 3, Talented Tech

Concept: How do I adult?

Provide millennials entertaining and easily digestible short-form video and audio content aimed at helping them navigate through adulthood: how to buy your first car, how to apply for your first rental, how to lodge your tax return. 

  • Distribution via social channels
  • Content crowdsourced through triple j and using big data
  • Content presented by Youtube stars or popular presenters
Paddl Games ABC Scratch Space Challenge 2017

Team Members

Ryan Johnson: TAFE NSW, Certificate IV in Web-Based Technologies
Vera Viriya: TAFE NSW, Bachelor of Information Technology (Network Security)
Siying Li: University of New South Wales, Bachelor of Media Arts (Hons)/Bachelor of Computer Science
Delzeen Kerman Jalnawalla: University of Technology Sydney, Master of Business Administration
Michael Djunaidi: University of Technology Sydney, Bachelor of Business
Negar Morshed: University of Technology Sydney,Master of Professional Accounting

 

2nd Place: Team 2, Two To Tango

Concept: ABC One

A single portal with recommendation and AI capability that curates content across the ABC network into a single personalised feed aimed at 18-45 audiences.

two to tango.jpg

Team Members

Balaji Ranganathan: Australian National University, Master of Engineering in Mechatronics
Kiranjot Mann: Macquarie University, Bachelor of Commerce
David Steele: TAFE NSW, Bachelor of Network Security
Catherine McElhone: University of Technology Sydney, Master of Information Technology
Tamim Rahimi: University of Technology Sydney, Bachelor of Communication (Social and Political Sciences)/Bachelor of Laws
Shianh-Yuan (Orange) Kao: Macquarie University, Master of Information Technology (Management)

 

Equal 3rd: Team 5, Makeshifters

Concept: ABC Active

Give sports fans ability to connect with each other, create and share ABC branded sports content and highlights (pro and user-generated) through social media platforms including Youtube, Facebook, Instagram.

  • Mobile app to create and share sports Highlights using Instagram-like filters
  • Multiple camera angles from fan highlights
Paddl Games ABC Scratch Space Challenge - Team 5

Team Members

Raghu Murali: Macquarie University, Master of Management
Dhruv Saggar: University of Technology Sydney (UTS), Bachelor of Communication (Public Communication)/Bachelor of Laws
Insu Jang: University of Technology Sydney (UTS), Master of Information Technology
Steffie Yee: University of Technology Sydney (UTS), Bachelor of Design (Honours) in Animation
Abdullah Slimani: Western Sydney University, Bachelor of Information and Communications Technology / Bachelor of Business (Accounting)
Sona Iqbal: Western Sydney University, Master of Accountancy
 

Equal 3rd: Team 9, Audience Whisperers

Concept: My Grand Stand

Deliver ABC sports content in the user’s preferred language live using a vetted talent sourcing model.

  • Pod cast style analysis of games in a live setting - Gogglebox for commentary
  • Rating system for commentators used in the comment feed algorithm
     
Paddl Games ABC Scratch Space Challenge 2017

Team Members

Daniel Di Fluri: Macquarie University, Bachelor of Arts/Bachelor of Commerce
Linh Tran: University of Sydney, Master of Commerce
Jason Kong: University of Sydney, Bachelor of Commerce
Eve Zhou: University of Technology Sydney (UTS), Bachelor of Business/Bachelor of Science in Information Technology
Nicolette Lorraway: University of Technology Sydney (UTS), Master of Data Science and Innovation
Nusardel Oshana: University of Technology Sydney (UTS), Bachelor of Communication (Digital and Social Media)/Bachelor of Creative Intelligence and Innovation
Ayush Bhatia: Western Sydney University, Master of Engineering

The Judging Panel

 Leisa Bacon, Director Audiences, ABC

Leisa Bacon, Director Audiences, ABC

 Angela Stengel, Digital Lead Radio, ABC

Angela Stengel, Digital Lead Radio, ABC

 Helen Clifton, Chief Digital & Information Officer, ABC

Helen Clifton, Chief Digital & Information Officer, ABC

 Dominique Fisher, CEO, Paddl Co

Dominique Fisher, CEO, Paddl Co

 Gaven Morris, Director News, ABC

Gaven Morris, Director News, ABC

 Simon Spencer, Principal Facilitator, Paddl Co

Simon Spencer, Principal Facilitator, Paddl Co

Paddl Employer Booth

 ABC Scratch Space participant Abhishek Bhonsle of Macquarie University considers career options with ABC Operations Manager, Digital Networks, Mike O'Dell.

ABC Scratch Space participant Abhishek Bhonsle of Macquarie University considers career options with ABC Operations Manager, Digital Networks, Mike O'Dell.

This is one of the highlights of a Paddl Games event. Participants were each given an opportunity to meet with an ABC employee, who closely matched their career aspirations, to talk for 15 mins about general career advice.
 

ABC Data Lab

ABC Scratch Space Challenge 2017

Participants had access to data and market insights to help inform and qualify ideas.

Participants came from...

abc educators

 

Want to join the next Paddl Games event?

Register on Paddl to participate on upcoming Paddl Games Challenges in 2018, or find out more about Paddl Games