62 Paddlrs Pitch at the ABC Innovation Challenge
On Friday, December 1st 2017, 62 students and graduates from universities and TAFEs in New South Wales, Victoria and the Australian Capital Territory competed in the Paddl Games ABC Scratch Space Challenge, a career experience project for the Australian Broadcasting Corporation.
This half day event surfaced digital ideas and solutions to solve a real commercial challenge for the ABC: to drive its future growth through digital technologies.
62 participants from 13 educators including 11 universities, one TAFE and one college (NSW, VIC, ACT)
Participant qualifications includce Certificate IV, Diploma, Bachelor, Masters and PhDs
10 ideas developed and pitched in under five hours
Concepts presented included short form content, social sharing, apps, a festival, live streaming, crowd sourced content
Scratch Space Special Guest: Tom Tilley, host of Hack, triple j
And the winners are…
1st Place: Team 3, Talented Tech
Concept: How do I adult?
Provide millennials entertaining and easily digestible short-form video and audio content aimed at helping them navigate through adulthood: how to buy your first car, how to apply for your first rental, how to lodge your tax return.
Distribution via social channels
Content crowdsourced through triple j and using big data
Content presented by Youtube stars or popular presenters
Ryan Johnson: TAFE NSW, Certificate IV in Web-Based Technologies
Vera Viriya: TAFE NSW, Bachelor of Information Technology (Network Security)
Siying Li: University of New South Wales, Bachelor of Media Arts (Hons)/Bachelor of Computer Science
Delzeen Kerman Jalnawalla: University of Technology Sydney, Master of Business Administration
Michael Djunaidi: University of Technology Sydney, Bachelor of Business
Negar Morshed: University of Technology Sydney,Master of Professional Accounting
2nd Place: Team 2, Two To Tango
Concept: ABC One
A single portal with recommendation and AI capability that curates content across the ABC network into a single personalised feed aimed at 18-45 audiences.
Balaji Ranganathan: Australian National University, Master of Engineering in Mechatronics
Kiranjot Mann: Macquarie University, Bachelor of Commerce
David Steele: TAFE NSW, Bachelor of Network Security
Catherine McElhone: University of Technology Sydney, Master of Information Technology
Tamim Rahimi: University of Technology Sydney, Bachelor of Communication (Social and Political Sciences)/Bachelor of Laws
Shianh-Yuan (Orange) Kao: Macquarie University, Master of Information Technology (Management)
Equal 3rd: Team 5, Makeshifters
Concept: ABC Active
Give sports fans ability to connect with each other, create and share ABC branded sports content and highlights (pro and user-generated) through social media platforms including Youtube, Facebook, Instagram.
Mobile app to create and share sports Highlights using Instagram-like filters
Multiple camera angles from fan highlights
Raghu Murali: Macquarie University, Master of Management
Dhruv Saggar: University of Technology Sydney (UTS), Bachelor of Communication (Public Communication)/Bachelor of Laws
Insu Jang: University of Technology Sydney (UTS), Master of Information Technology
Steffie Yee: University of Technology Sydney (UTS), Bachelor of Design (Honours) in Animation
Abdullah Slimani: Western Sydney University, Bachelor of Information and Communications Technology / Bachelor of Business (Accounting)
Sona Iqbal: Western Sydney University, Master of Accountancy
Equal 3rd: Team 9, Audience Whisperers
Concept: My Grand Stand
Deliver ABC sports content in the user’s preferred language live using a vetted talent sourcing model.
Pod cast style analysis of games in a live setting - Gogglebox for commentary
Rating system for commentators used in the comment feed algorithm
Daniel Di Fluri: Macquarie University, Bachelor of Arts/Bachelor of Commerce
Linh Tran: University of Sydney, Master of Commerce
Jason Kong: University of Sydney, Bachelor of Commerce
Eve Zhou: University of Technology Sydney (UTS), Bachelor of Business/Bachelor of Science in Information Technology
Nicolette Lorraway: University of Technology Sydney (UTS), Master of Data Science and Innovation
Nusardel Oshana: University of Technology Sydney (UTS), Bachelor of Communication (Digital and Social Media)/Bachelor of Creative Intelligence and Innovation
Ayush Bhatia: Western Sydney University, Master of Engineering
The Judging Panel
Paddl Employer Booth
This is one of the highlights of a Paddl Games event. Participants were each given an opportunity to meet with an ABC employee, who closely matched their career aspirations, to talk for 15 mins about general career advice.
ABC Data Lab
Participants had access to data and market insights to help inform and qualify ideas.